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Ykone, a globally leading influencer marketing group, acquired a majority stake in MB New Media Agency, an Italian firm specializing in influencer marketing and talent management, with strong connections to international talents and celebrities.
At the time, Ykone was majority-owned by the French telecommunications giant TF1 Group. Through this acquisition, Ykone secured a prominent position in the Italian market, enhancing its capabilities in influencer marketing and digital PR.
GC Advisory supported MB New Media Agency in:
- Preparing essential transaction documentation (e.g., Information Memorandum, Business Plan, etc.)
- Identifying and engaging potential bidders for the deal
- Managing a competitive multi-bidder process, ultimately leading to Ykone’s selection
- Leading the execution phase, coordinating advisors, and managing interactions with counterparties
- Closing and post-closing activities
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